The following third-party report by W3Techs shows two incredible things about ad networks … 1) Google absolutely dominates the ad network sector with 95.4% OF THE AD NETWORK BUSINESS (the green bar) and 2) Their script (i.e. Adsense code) is only installed on 31.4% (the second gray bar) of websites! So, if Google Adsense generates over $100 billion of advertising revenue from 1/3 of websites then how much is the traffic in the remaining 2/3 (67.1% – the top gray bar) of Internet sites that NO AD NETWORK is installed on worth?
